New London is a city in Outagamie and Waupaca Counties in the U.S. state of Wisconsin. The population was 7,085 at the 2000 census. The city has a Saint Patrick's Day Parade, Irish Fest, and week-long festivities, when the city's name is changed to "New Dublin" for the week. The American Water Spaniel was developed as a registered breed by Dr. F.J. Pfeifer of New London. It was named the state dog in 1986 after several attempts by Lyle Brumm, an 8th grade social studies teacher who initiated the bill to teach students about state government.