Branson is a city in Taney County in the U.S. state of Missouri. It was named for Rueben Branson, postmaster and operator of a general store in the area in the 1880s. Branson is a popular destination for vacationers from Missouri and the surrounding states. The population was 6,050 at the 2000 census. The Branson Micropolitan Statistical Area embraces Stone and Taney counties.