Sturgis is a city in Meade County, South Dakota, United States. The population was 6,442 as of the 2000 census. It is the county seat of Meade County. Sturgis is most famous for being the location of one of the largest annual motorcycle events in the world, which is held annually on the first full week of August. Motorcycle enthusiasts from around the world flock to this usually sleepy town during the Sturgis Motorcycle Rally.