Greenville is the county seat of Pitt County and principal city of the Greenville, North Carolina Metropolitan Statistical Area. Greenville is the health, entertainment, and educational hub of North Carolina's Tidewater and Coastal Plain and in 2008 was listed as the Tenth Largest City in North Carolina. In January 2008, Greenville was named one of the nation’s “100 Best Communities for Young People” by the America’s Promise Alliance. In March 2008, Greenville was ranked in the top ten of the nation's "Best Places For Business And Careers" by Forbes Magazine. In 2004, Greenville was named Sportstown USA for the state of North Carolina by Sports Illustrated and the National Parks & Recreation Association. The city is also known as "BMX Pro Town USA", as it is home for many top professional BMX riders. The city's official population estimate as of July 1, 2009 is 84,986 residents. The Greenville Metro Area includes 183,000 people. It is the home of East Carolina University and Pitt County Memorial Hospital, one of the largest hospitals in North Carolina and employs over 6,000 people.