¶1 Although the objectionable argument of plaintiff’s counsel was excluded from the consideration of the jury by the trial judge, with an appropriate instruction to disregard it, we are nevertheless of the opinion that it falls within that class of argumentative statements which are grossly improper and highly prejudicial, and whose evil influence and effect cannot he eradicated from the minds of the jury by any admonition from the trial judge. B. R. L. & P. Co. v. Gonzalez, 183 Ala. 273, 61 South. 80, Ann. Cas. 1916A, 543; B. R. L. & P. Co. v. Drennen, 175 Ala. 338, 57 South. 876, Ann. Cas. 1914G, 1037; Florence, etc., Co. v. Field, 104 Ala. 471, 480, 16 South. 568, 540.
¶2 In a later case this court declared that the trial court committed “highly prejudicial error in the allowance of testimony to show, or tending to show, that defendant was indemnified in the premises, in any degree or fashion, by an insurance company,” and that “the obligation of court and counsel to exhaust every reasonably means for the removal of all reasonably possible prejudice from the minds of the jury enhances as the subject of the illegal admission is apparently susceptible to subtle and sinister effect upon the discharge by the jury of the grave and supremely important duty committed to the jury.” Watson v. Adams, 187 Ala. 490, 498, 499, 65 South. 528, 530.
¶3 In the Watson Case it was ruled on appeal that the mere exclusion of illegal evidence of insurance indemnity would not suffice to remove the high prejudice of its wrongful admission. ' If that ruling was sound—and we think it was—it is clear that the mere exclusion of this statement of counsel, with the observation that it was improper, coupled with its conditional withdrawal by offending counsel, could not sufficiently remove the poison of the utterance.
¶4 There can scarcely be made to a jury a more seductive and insidious suggestion than that a verdict for damages against the defendant before them will be visited, not upon that defendant, but upon some invisible corporation whose business it is to stand for *487 and pay such damages. Such a suggestion, once lodged in the minds of the jury, is almost certain to stick in their consciousness, and to have its effect upon their verdict, regardless of any theoretical exclusion of it by the trial judge.
¶5 In such cases the obvious, and indeed the only, remedy is to set aside the verdict and order another trial. See the excellent .discussion of this subject, with a review of the authorities, by Gruñí, J.,' in A. I. & E. Co. v. Benenante, 11 Ala. App. 644, 66 South. 942.
¶6 Let the judgment and order of the circuit court be affirmed.
¶7 Affirmed.