¶1MEMORANDUM
¶2Satish Kumar, Sarda Kumar, and San-deep Kumar, natives and citizens of Fiji, petition this court for review of a decision by the Board of Immigration Appeals (BIA) denying their “Sua Sponte Motion to Reopen” deportation proceedings. In this motion, the Kumars argued that ineffective assistance of former counsel constituted an exceptional circumstance that warranted equitable tolling of the time and numerical limitations on the filing of motions to reopen. In their brief to this court, the Kumars contend that the BIA *633should have granted them motion because their prior counsel’s ineffective assistance deprived them of an opportunity to appeal the immigration judge’s denial of their asylum petition.
¶3We lack jurisdiction to review the BIA’s refusal to exercise its sua sponte discretion to reopen. Ekimian v. INS, 303 F.3d 1153, 1159 (9th Cir.2002). But because the BIA should have construed the Kumars’ misnamed request for relief as a motion to reopen,
¶4The Kumars were victimized over a period of years by an unscrupulous immigration consultant who, aided by the covert assistance of an unscrupulous attorney, persuaded the Kumars to pay relatively large sums of money in exchange for false assurances of competent representation. These repeated assurances related both to the original application for relief and to a promised reopening after the original appeal and a first motion to reopen had been dismissed. Although the BIA acknowledged that the Kumars were prejudiced by ineffective assistance of counsel, it found that they were not entitled to equitable tolling because they failed to exercise due diligence after discovering that their appeal had been dismissed, and that later an attorney whom they had never met had signed a court document submitted on their behalf. Because we conclude that the Kumars reasonably relied on the assurances of their representative that the dismissed proceedings would be reopened, and that the unknown attorney’s signature would not have put reasonable persons in the Kumars’ position on notice concerning the need to retain new counsel, we determine that the BIA abused its discretion in refusing to apply equitable tolling.
¶5After tolling is taken into account, the Kumars complied with the 90-day limitations period for filing a motion to reopen. Accordingly, the BIA’s decision is REVERSED and REMANDED with directions to grant the Kumars’ motion to reopen.
¶6PETITION FOR REVIEW GRANTED; REVERSED AND REMANDED with instructions.
¶7 This disposition is not appropriate for publication and may not be cited to or by the courts of this circuit except as provided by Ninth Cir. R. 36-3.
¶8. Motions to the BIA asserting entitlement to equitable tolling based on newly discovered ineffective assistance of counsel are properly treated as motions to reopen. The BIA has discretion to recharacterize improperly labeled motions. See, e.g., Itunibarria v. INS, 321 F.3d 889, 891 (9th Cir.2003) ("Where the facts surrounding allegedly ineffective representation by counsel were unavailable to the petitioner at an earlier stage of the administrative process, motions before the BIA based on claims of ineffective assistance of counsel are properly deemed motions to reopen.”); Varela v. INS, 204 F.3d 1237, 1239 n. 4 (9th Cir.2000) (improperly titled “motion to reconsider” alleging entitlement to equitable tolling based on ineffective assistance of counsel was properly construed as a motion to reopen).
¶9. The Kumars failed to raise the equitable tolling issue in their brief before this court; however, we have discretion to consider it because the Government recognized its materiality, and discussed it at length in its opening brief. See Ellingson v. Burlington Northern, Inc., 653 F.2d 1327, 1332 (9th Cir.1981) ("This court may consider [an issue not raised by the appellant] when the appellee has not been misled and the issue has been fully explored.”), citing Greyhound Corp. v. Blakley, 262 F.2d 401, 407-08 (9th Cir. 1958).