¶1In 1993, Stanley Labovitz, a practicing attorney for over twenty years and experienced in bankruptcy matters, was *307brought before the Federal District Court on criminal charges of bankruptcy fraud.
¶21. Background. Before engaging the defendants, Labovitz was represented by other counsel in the Federal case. After hiring the defendants he pleaded guilty to thirteen counts, pursuant to a plea agreement negotiated by them and reflecting concessions made by the prosecution. Following the denial of his motion to withdraw his plea, filed by counsel who succeeded the defendants, Labovitz was sentenced to a fifteen-month prison term, followed by two years of supervised release, and ordered to make restitution to certain creditors. After the Federal First Circuit Court of Appeals in a per curiam and unpublished decision affirmed the denial of his motion to withdraw his plea, Labovitz filed this action in the Superior Court.
¶32. Allegations. The essence of Labovitz’s prolix pro se complaint is that the defendants committed malpractice when they caused him to plead guilty. He also alleges breach of contract, misrepresentation, negligence, and violation of G. L. c. 93A. With the exception of one aspect of the breach of contract claim which we later address, we conclude that summary judgment properly was entered with respect to these additional allegations for the reasons set forth in the margin.
¶43. Legal malpractice. We first inquire whether Labovitz has *308made a showing, for summary judgment purposes, that he was negligently represented by the defendants in Federal court. He essentially claims in his complaint that the defendants’ negligence created circumstances that coerced him into entering the plea agreement. This allegation is contradicted by the admissions made by him under oath during his plea colloquy in Federal court. See Aetna Cas. & Sur. Co. v. Niziolek, 395 Mass. 737, 750 (1985) (“The defendant’s guilty plea and any other admissions made during the . . . colloquy ... are admissible as evidence in the civil litigation”). It is also contradicted by the Federal judge’s express findings to the effect that his plea was voluntary and uncoerced. Moreover, it is undisputed that successor counsel in Federal court, at the hearing on the motion to withdraw the guilty plea, argued that “there is nobody alleging that [Labovitz’s] attorneys in any way oppressed him or coerced him in any unfair or unprofessional manner.” Labovitz is bound by that admission. See Brocklesby v. Newton, 294 Mass. 41, 43 (1936). Also, in an affidavit submitted in the Federal case, almost two years before the initiation of this action, Labovitz merely states that he entered into the plea agreement because of “the pressures to make a decision that day, the thought of reducing my time in jail and, hence, the time away from my family, and the fact that my attorneys were strongly recommending it.” In the present action, Labovitz attempts to distance himself from these admissions and findings by claiming that he was subjected to “badgering and threats” and “pressure” from the defendants. He may not, thereby, create a *309disputed issue of fact, especially when his more recent submissions are not accompanied by any denials or facts that undermine the earlier admissions. Compare Hanover Ins. Co. v. Leeds, 42 Mass. App. Ct. 54, 58-59 (1997), and cases cited. Contrast Guenard v. Burke, 387 Mass. 802, 812-813 (1982). An additional deficiency in the submissions in support of the malpractice claim is the absence of expert evidence or affidavit that the defendants failed to meet the applicable standard of care. See Colucci v. Rosen, Goldberg, Slavet, Levenson & Wekstein, PC, 25 Mass. App. Ct. 107, 111 (1987) (“[A]n allegation of malpractice is not self-proving. Expert testimony is generally necessary to establish that an attorney failed to meet the standard of care owed,” unless the alleged malpractice would be obvious to laymen relying on their common knowledge). On this summary judgment record, we conclude that Labovitz fails to demonstrate negligence or that he was coerced to plead guilty. Kourouvacilis v. General Motors Corp., 410 Mass. 706, 716 (1991).
¶54. Preclusion. Relying on the holding in Glenn v. Aiken, 409 Mass. 699 (1991), that a person suing his former attorney for malpractice after the reversal of his conviction in an underlying criminal case must prove “that he is innocent of the crime charged,” id. at 707,
¶6While relying on the innocence requirement of Glennv. Aiken, supra,the defendants, at the same time, seek to avoid the rule that a person who has pleaded guilty to a crime is not precluded from retrying, in a civil action, factual matters admitted by his plea because no issue had been “actually litigated.” Aetna Cas. & Sur. Co. v. Niziolek, 395 Mass, at 748, quoting from Haring v. Prosise, 462 U.S. 306, 316 (1983) (defendant, who had pled guilty to arson charges, is not precluded from claiming he did not intentionally cause burning in a suit by an insurer to recover money paid on a policy on the house that was damaged by the arson). Compare Manzoli v. Commissioner, 904 F.2d 101, 105 (1st Cir. 1990) (guilty plea to tax evasion “is as much a conviction as a jury trial” and estops the convict from denying fraud in subsequent civil action, quoting from Gray v. Commissioner, 708 F.2d 243, 246 [6th Cir. 1983], cert, denied, 466 U.S. 927 [1984]). Preliminarily, the defendants contend that Labovitz litigated the question of his guilt by unsuccessfully attempting, in Federal court, to withdraw his guilty plea. This contention, in effect, attempts to bring Labovitz’s guilty plea within the ambit of a separate aspect of Aetna, supra,
¶7More convincing are the public policy considerations urged *311by the defendants and relied on by the judge which lead us to believe that Labovitz’s undisturbed guilty plea should preclude him from pursing his civil malpractice claim. In Glennv. Aiken, the court, in support of its establishment of proof of innocence as an element of a legal malpractice action, stated, “The underpinnings of common law tort liability, compensation and deterrence, do not support a rule that allows recovery to one who is guilty of the underlying criminal charge. A person who is guilty need not be compensated for what happened to him as a result of his former attorney’s negligence.” 409 Mass, at 707. The court also stated, “The rule we favor helps to encourage [representation of indigent criminal defendants] by reducing the risk that malpractice claims will be asserted and, if asserted, will be successful.” Id. at 708.
¶8Given the right of a defendant to challenge the effectiveness of his counsel in the criminal arena, we believe that, absent unusual circumstances,
¶9It follows that, if a guilty plea is vacated on any grounds, including ineffective assistance of counsel, a legal malpractice claimant should be permitted to pursue his action, subject to the innocence requirement. Compare Glennv. Aiken, 409 Mass, at 701-702 & n.2 (“Although an appellate court’s ruling that counsel was not ineffective may well justify precluding a criminal defendant from maintaining a malpractice action against his trial counsel, if an appellate court did not reach the issue because it reversed the conviction on another ground, a former criminal defendant is not collaterally estopped or precluded from presenting the issue of his defense attorney’s negligence” [footnote omitted]).
¶10In supporting a rule that ineffective assistance of counsel generally must be established by collateral attack on a guilty plea in the criminal proceeding in order to avoid preclusion in a legal malpractice action, we recognize that it is arguable the standard for measuring effectiveness of counsel in a constitutional sense may differ from that in a legal malpractice case. See Glennv. Aiken, supraat 702 n.2. Compare Belford v. McHale Cook & Welch, 648 N.E.2d 1241, 1246 (Ind. Ct. App. 1995) (burdens on postconviction relief petition and a legal malpractice claim are the same); Bailey v. Tucker, 533 Pa. 237, 251 n.14 (1993) (“a finding of ineffectiveness is not tantamount to a finding of culpable conduct” in a malpractice action). Even if one concludes that the standard for proving negligence is marginally less burdensome, the difference is not sufficient to *314override the substantial policy reasons underlying the innocence requirement. In ordinary circumstances, there are reasonable time limits for filing postconviction claims based on ineffectiveness of counsel in the Federal courts. See Fed.R.Crim.P. 11; 28 U.S.C. § 2255 (1985).
¶115. Surviving breach of contract claim. As we have determined, Labovitz’s primary breach of contract claim does not survive the motion for summary judgment. His affidavit, however, contains assertions that his fee arrangement with the defendants “would cover all matters up to an appeal” but that he was told to secure new counsel to file a motion to withdraw his plea and for the sentencing phase. This uncontroverted assertion, viewed in the light of the defendants’ evidence that they would represent him in all proceedings in the Federal District Court, except trial, see note 5, infra, creates a genuine issue of material fact whether Labovitz was harmed by the defendants when they did not file and pursue a motion to withdraw his guilty plea, thereby causing him to incur successor attorney’s fees of $15,000 with respect to that motion. Accordingly, the judgment for the defendants is affirmed with the exception of that aspect of the breach of contract claim relating to the defendants’ failure to file and argue a motion to withdraw the guilty plea and to represent him at sentencing.
¶12So ordered.
¶13The Federal indictment, brought under 18 U.S.C. § 152 (1988), incorporated twenty-three counts of submission of alleged materially false information and concealment and transfer of assets to defraud creditors, beginning in January, 1991, in four bankruptcy cases Labovitz filed in the United States Bankruptcy Court, including those of three corporations which he owned or substantially controlled, as well as his personal bankruptcy. He represented the corporations and himself in those filings.
¶14Notice was given the parties that the defendants’ motion to dismiss would be converted to a summary judgment proceeding, Mass.R.Civ.P. 12(c), 365 Mass. 756 (1974), and they were given opportunity to make additional submissions. See White v. Peabody Constr. Co., 386 Mass. 121, 127 (1982); Capodilupo v. Petringa, 5 Mass. App. Ct. 893, 894-895 (1977).
¶15Labovitz, in his primary breach of contract claim, alleges that he contracted with the defendants to represent him through a trial, paid a fee of $85,000, and did not receive the benefit of his bargain. The record shows that the *308defendants, at the outset and in writing, proposed to render services for representation during all proceedings in the Federal District Court, but that the initial retainer likely would not cover fees for a trial. Later, during the defendants’ representation, they estimated fees for a trial. Our record contains no materials controverting the defendants’ evidence that Labovitz neither contracted for trial services nor paid for such services. Accordingly, summary judgment was warranted. Kourouvacilis v. General Motors Corp., 410 Mass. 706, 716 (1991). Moreover, Labovitz’s plea agreement effectively modified any contract that may have existed and foreclosed any consideration of trial.
¶16We consider the misrepresentation, negligence, and c. 93A counts in the complaint, together with other claims made under the breach of contract count, such as the defendants misrepresenting themselves as “strong” in criminal bankruptcy practice and exerting “undue influence” on Labovitz to sign the plea agreement, to be encompassed in his claim that the defendants committed legal malpractice. The c. 93A count fails for the additional reason that there is no dispute that the plaintiff omitted making the written demand required by G. L. c. 93A, § 9. See Slaney v. Westwood Auto, Inc., 366 Mass. 688, 704-705 (1975); Cassano v. Gogos, 20 Mass. App. Ct. 348 (1985).
¶17This principle has gained wide acceptance. See generally 3 Mallen & Smith, Legal Malpractice § 25.3 (4th ed. 1996); Barry, Legal Malpractice in Massachusetts, 78 Mass. L. Rev. 74, 80-81 (1993); Legal Malpractice in Defense of Criminal Prosecution, 4 A.L.R.5th 273, 310-316 (1992 & Supp. 1998). See also Wiley v. County of San Diego, 19 Cal. 4th 532, 536 (1998) (“In criminal malpractice cases, the clear majority of courts that have considered the question also require proof of actual innocence as an additional element”).
¶18See 1 Mallen & Smith, Legal Malpractice §§ 1.6-1.7 (4th ed. 1996). See also Wileyv. County of San Diego, supra(referring to the “plethora of [criminal malpractice] decisions, generated by the ever-rising tide of professional negligence actions generally”).
¶19Aetna Cas. & Sur. Co. v. Niziolek, supra,involved a defendant (Niziolek) who was convicted of arson after a jury trial and another defendant (Bednarz) who pleaded guilty to arson.
¶20Further policy support for requiring proof of innocence is articulated in Peeler v. Hughes & Luce, 909 S.W.2d 494, 498 (Tex. 1995), in which the court stated that a convict not only should not profit from his illegal conduct but also should not be permitted to “impermissibly shift[] responsibility for the crime away from the convict.” See Wileyv. County of San Diego, supra at 543-544; 3 Mallen & Smith, Legal Malpractice § 25.3 (4th ed. 1996).
¶21Such circumstances possibly may include a claimed failure to communicate an earlier more favorable bargain offer, see Krahn v. Kinney, 43 Ohio St. 3d 103, 107-108 (1989), and ineffectiveness at the sentencing stage following a guilty plea, resulting in the convict already having served a longer sentence than he otherwise would have served.
¶22We recognize that the withdrawal or vacating of a guilty plea only affords a criminal defendant a trial on the merits. We do not consider whether a criminal defendant must also be exonerated before being permitted to bring a civil malpractice action other than to note that the practical difficulties of conducting a legal malpractice action based upon attorney negligence in the plea process may justify an exoneration requirement. In the civil action, the client would have to prove by a preponderance of the evidence not only that he would not have pleaded guilty and would have obtained a better result except for his attorney’s negligence, but also that he is innocent. The latter element might result in the client unrealistically being required to produce faithfully the prosecution’s best evidence against him. Conversely, if the burden of proving guilt is placed on the legal malpractice defendant, he is put in a better position than would have been the prosecutor in the hypothetical trial that was avoided by the client’s guilty plea. Among his relative advantages would be the availability of evidence suppressed in the criminal proceeding, together with information known to him and not the prosecution, including otherwise privileged statements of the client. See Kaus & Mallen, The Misguiding Hand of Counsel — Reflections on “Criminal Malpractice,” 21 UCLA L. Rev. 1191, 1204-1209 (1974). “The mental gymnastics required to reach an intelligent verdict would be difficult to comprehend much less execute.” Wileyv. County of San Diego, supra at 544.
¶23This sentence was preceded by the observation that “we see no logic in making a judicial ruling of attorney ineffectiveness in the constitutional sense a condition precedent to the liability of an allegedly negligent criminal defense attorney.” Id. at 701. We read that statement to refer to the situation in which a criminal conviction has been reversed on another ground.
¶24While Labovitz does not expressly claim in this action that the defendants were constitutionally ineffective, he did make that assertion to the Federal First Circuit Court of Appeals. That court did not resolve the claim, instead implicitly leaving it to be presented in the District Court. To our knowledge, Labovitz has not done so.
¶25Under 28 U.S.C. § 2255, an incarcerated defendant appears to have up to one year after his sentencing on a guilty plea to file a postconviction claim based on ineffectiveness of counsel. See 3 Wright, Federal Practice & Procedure § 594, at 450 (2d ed. 1982 & Supp. 1999) (ineffective assistance of counsel in the constitutional sense is a ground for relief under 28 U.S.C. § 2255). See also United States v. Arango-Echeberry, 927 F.2d 35, 39 (1st Cir. 1991).