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67 Misc. 656

Burrow v. Marcean

New York Supreme Court

Decided May 15, 1910

New York Supreme Court · decided 1910-05-15

<p>Trade marks and trade names: What may be appropriated — Loss or forfeiture of protection: Acquisition, transfer and abandonment — Assignment — Assignability of trade name.</p> <p>The photograph business is in the nature of a profession as distinguished from a trade or mercantile pursuit and the name “ Sarony ” used as a trade mark was personal to the photographer who bore it, because of his personal skill and artistic excellence, and is not assignable; nor can a printer who is not a photographer be protected in its use.</p>

Relies on Barrow Steamship Co. v. Mexican Central Railway Co.

Decided 1910-05-15

O’Gorman, J.

¶1The evidence, prescribes a clear case of unfair competition which would justify equitable relief if the plaintiff’s own conduct were free from criticism, but the photographic business is in the nature of a profession or calling as distinguished from a trade or mercantile pursuit, and the trade-mark “Sarony” being personal to Napoleon S'arony, because of his personal skill and artistic excellence, was not assignable. When the plaintiff, who is a printer and not a photographer, holds himself out as “ Sarony ” and “the original Sarony” he is perpetrating a fraud upon the public, and in such a case equity will withhold relief. Prince, v. Prince, 134 N. Y. 24; Hegeman v. Hegeman, 8 Daly, 1.

¶2Complaint dismissed, with costs.

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