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advertising

Defined in 2 dictionaries — Case Law, U.S. Code

Definitions from Case Law

From 240 U.S. 342 - Rast v. Van Deman & Lewis Co. · 1916Most cited · 738 citing opinions

Advertising is merely identification and description, apprising of quality and place. It has no other object than to draw attention to the article to be sold, and the acquisition of the article to be sold constitutes the only inducement to its purchase.

United States Code

7 U.S.C. § 6402 — as used in this chapter

The term “advertising” means any advertising or promotion program involving only fluid milk products and directed toward increasing the general demand for fluid milk products.

15 U.S.C. § 3204 — for purposes of this section

The term “advertising” means the commercial use, by a gas utility, of any media, including newspaper, printed matter, radio, and television, in order to transmit a message to a substantial number of members of the public or to such utility's gas consumers.

16 U.S.C. § 2625 — for purposes of this section

The term “advertising” means the commercial use, by an electric utility, of any media, including newspaper, printed matter, radio, and television, in order to transmit a message to a substantial number of members of the public or to such utility's electric consumers.

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