Goodwill
Ballentine's Law Dictionary · James A. Ballentine · 1916
Ballentine's Law Dictionary
The chance or probability that custom will be had at a certain place of business in consequence of the way that business has been previously carried on.
See 44 La. Ann. 264, 32 Am. St. Rep. 336, 15 L. R. A. 462, 10 South. 616.