Trade-Name
Black's Law Dictionary · Henry Campbell Black, M.A. · 1910
Black's Law Dictionary
A trade-name is a name which by user and reputation has acquired the property of indicating that a certain trade or occupation is carried on by a particular person. The name may be that of a person, place or thing or it may be what is called a "fancy name," (i. e., a name having no sense as applied to the particular trade,) or word invented for the occasion, and having no sense at all.
Seb. Trade-Marks, 37. Sweet.