Corporate name
Black's Law Dictionary · Henry Campbell Black, M.A. · 1910
Black's Law Dictionary
When a corporation is erected, a name is always given to it, or, supposing none to be actually given, will attach to it by implication, and by that name alone it must sue and be sued, and do all legal acts, though a very minute variation therein is not material, and the name is capable of being changed (by competent authority) without affecting the identity or capacity or the corporation.
Wharton.