Dealers' talk
Black's Law Dictionary · Henry Campbell Black, M.A. · 1910
Black's Law Dictionary
The puffing of goods to induce the sale thereof; not regarded in law as fraudnient unless accompanied by some artifice to deceive the purchaser and throw him off his guard or some concealment of intrinsic defects not easily discoverable.
Kimball v. Bangs, 144 Mass. 321, 11 N. E. 113; Reynolds v. Palmer (a C.) 21 Fed. 433 .