loss-leader selling
Defined in 1 dictionary — Case Law
Definitions from Case Law
From 360 U.S. 334 - Safeway Stores Incorporated v. Oklahoma Retail Grocers Association Inc J · 1959Most cited · 103 citing opinions
The selling of selected goods at a loss in order to lure customers into the store is deemed not only a destructive means of competition; it also plays on the gullibility of customers by leading them to expect what generally is not true, namely, that a store which offers such an amazing bargain is full of other such bargains.