(1) A person alleging a violation of this subchapter may bring a civil action for appropriate injunctive relief or damages, or both.
(2) As used in subdivision (a)(1) of this section, “damages” means damages for injury or loss caused by each violation of this subchapter, including reasonable attorney's fees.
(3) An action commenced pursuant to subsection (a) of this section may be brought in the circuit court for: The county where the alleged violation occurred; or
(4) The county where the person against whom the civil complaint is filed resides or has his or her principal place of business.
(5) In a civil action under this subchapter, the court in its discretion may allow the prevailing party reasonable attorney's fees and costs.
(6) A court rendering a judgment in an action brought pursuant to this subchapter may award all or a portion of the costs of litigation, including reasonable attorney's fees and witness fees, to the complainant in the action if the court determines that the award is appropriate.