In this article, unless the context otherwise requires:
1. "Operator" includes a manager or any person in charge of the operation of motels, motor hotels, motor courts, motor camps, hotels, and like establishments. "Operator" or "owner" includes natural persons, firms, and corporations.
2. "Outdoor sign" or "outside sign" means any sign visible to passers-by whether it is located within or without the building.
3. "Room rates" means the rates at which rooms or other accommodations are rented to occupants.