105 ILCS 85/25

This Act does not prohibit an operator from doing any of the following: (1) Using covered information to improve educational products if that information is not associated with an identified student within the operator's site, service, or application or other sites, services, or applications owned by the operator. (2) Using covered information that is not associated with an identified student to demonstrate the effectiveness of the operator's products or services, including in their marketing. (3) Sharing covered information that is not associated with an identified student for the development and improvement of educational sites, services, or applications. (4) Using recommendation engines to recommend to a student either of the following: (A) Additional content relating to an educational, other learning, or employment opportunity purpose within an online site, service, or application if the recommendation is not determined in whole or in part by payment or other consideration from a third party. (B) Additional services relating to an educational, other learning, or employment opportunity purpose within an online site, service, or application if the recommendation is not determined in whole or in part by payment or other consideration from a third party. (5) Responding to a student's request for information or for feedback without the information or response being determined in whole or in part by payment or other consideration from a third party.