Sec. 2. (a) An insurer, by or through its employees, affiliates, insurance producers, or third-party representatives, or an insurance producer acting on the insurance producer's own behalf, may offer or provide, for free or at a discounted price, value-added products or services:
(1) that relate to or are provided in conjunction with a policy of insurance; and
(2) that:
(A) are primarily intended to:
(i) educate about;
(ii) assess;
(iii) monitor;
(iv) mitigate;
(v) reduce;
(vi) control; or
(vii) prevent;
risk, severity, or frequency of loss to persons or to persons' lives, health, or property;
(B) are primarily designed to enhance the health, financial wellness, or safety of persons or of persons' lives, health, or property; or
(C) have a nexus to or enhance the value of the insurance benefits of the policy.
(b) Offering or providing products or services under this section is not a violation of IC 27-1-20-30, IC 27-1-22-18, or IC 27-4-1-4(a)(8).