The Kentucky Higher Education Assistance Authority shall promote, support, and assist in the program created in KRS 158.798 by:
(1) Establishing liaison and assisting in the coordination of any college-level scholarship programs established pursuant to KRS 158.798;
(2) Educating higher education institutions, college students, and businesses as to the benefits, activities, and methods of participation in this program;
(3) Providing scholarships, grants, loans, recognition, and work study assistance to college students in this program, when available, and pursuant to KRS 164.740 to 164.769.