(1) The use of a document mailed to members of the general public, the purpose of which is to market a product, when the document purports to inform the recipient that he has won a prize, without prominently and conspicuously communicating by clear and understandable language in the document the exclusions or conditions to receiving the prize, shall constitute an unfair trade practice and is prohibited.
(2) Remedies for violation of the provisions of subsection (1) of this section shall be available as provided in KRS 365.070.