Mass. Gen. Laws ch. 110, § 25A

A person engaged in the business of supplying or furnishing for hire or compensation on a rental or lease basis clean laundered garments, towels, aprons, bed linen or table linen who uses his name and the word ''registered'' on such articles or supplies may register such articles or supplies by filing in the office of the clerk of the city or town where his principal place of business is situated, and also in the office of the state secretary, a description of the name so used by him, and paying the fee provided by clause (64) of section thirty-four of chapter two hundred and sixty-two, and shall publish such description once in each of three successive weeks in a newspaper having a circulation in the city or town where the description has been filed.