(a) Each employment agency shall keep a file of all job advertisements that identifies each advertisement by:
(1) its date; and
(2) the publication where the advertisement appears.
(b) Each employment agency:
(1) shall indicate on each advertisement and on all other promotional material the name of the employment agency; and
(2) except in an advertisement that appears in a classified employment agency column of a newspaper, shall use the word “agency” in each advertisement.