In addition to any other of his powers and duties, the Attorney General:
(1) May recommend to the Governor and the General Assembly legislation to protect the public from fraudulent promoters and the schemes they propose;
(2) Shall appoint an assistant, whose salary shall be as provided in the budget, to perform the duties of assistant Attorney General in charge of consumer protection;
(3) Shall employ the investigators and clerical staff which he considers necessary to carry out the purpose of this subtitle; and
(4) May use the funds and employ the media which he considers necessary to:
(i) Fully acquaint the public and business community with the provisions of this title;
(ii) Educate the public as to nefarious schemes which might be foisted on the public;
(iii) Generally study consumer problems from the standpoint of value received by the consumer; and
(iv) Report periodically to the public.