1. Signs. A municipality may build and maintain an advertising sign visible to the traveling public from a public way at an outdoor athletic facility as long as the sign:
A. Is oriented inward to the persons visiting or using the facility;
B. Is secured to a fence, scoreboard or accessory structure;
C. Does not exceed the height of the structure on which it is located; and
D. Does not exceed 4 feet by 8 feet.
2. Revenue collected. Revenue collected from advertising fees under this section by a municipality must be used for purposes related to the construction, maintenance, operation or programming of the athletic facility.