No franchisee or franchisor shall use any false, deceptive or misleading advertising.
Mo. Rev. Stat. § 407.1046
False advertising prohibited
Known as the Credit User Protection Law
The act spans §§ 407–407 (316 sections).
Effective: 28 Aug 1998; (L. 1998 H.B. 1055 § 8)
Official source: Missouri Revisor of Statutes. Reproduced from public-domain Missouri statutes; confirm against the official source for the current text. Not legal advice.