At least twenty-five percent (25%) of the total matching funds of any participating regional tourist promotion council shall be first used in the production, preparation and printing of a regional tourist promotion brochure, and the participating council shall thereafter allocate such funds, as may be designated by the board, for the revision, reproduction and printing of such regional promotion brochure as the board may designate. The balance of matched funds available to each regional tourist promotion council may be used for needed approved tourist promotion, advertising or research programs designated to encourage and stimulate the visitor and vacation business within the region as may have been approved by the board.
No part of the matched funds provided by the participating council, or made available on a matching basis by the board, may be used by a regional tourist promotion council for administrative salaries or expenses, it being the intent hereof that all matched funds shall be used for the purposes for which the application and grant is made.