(1) The attorney general has the sole authority to enforce this part.
(2) The attorney general may initiate a civil enforcement action against a person for violation of this part.
(3) In an action to enforce this part, the attorney general may recover:
(a) actual damages to the consumer;
(b) costs;
(c) reasonable attorney fees; and
(d) $2,500 for each violation of 30-23-104.