When the message is immediately preceded by a live operator, the operator must disclose at the outset of the message:
1. The name of the business, firm, organization, association, partnership, or entity for which the message is being made;
2. The purpose of the message;
3. The identity or kinds of goods or services the message is promoting; and 4. If applicable, the fact that the message intends to solicit payment or commitment of funds.