Terms used in this subdivision shall be construed as follows, unless a different meaning is clearly apparent from the language or context or is otherwise inconsistent with the manifest intention of the legislature:
I. "Motels" are only those public lodging buildings, including cabins and motor courts, where entrance is gained thereto directly from the outdoors to guest rooms.
II. "Room rates" are the prices charged for the rental of motel accommodations.
III. "Operator" is the owner or manager of a motel, whether a person or a corporation.
IV. "Outside sign" is any sign located where same is visible to the general public.