In providing coverage for mammograms under the medicaid program, the department shall ensure that:
A. patients will not be routinely solicited for mammograms; and that mammograms will only be performed based on nationally recognized standards; and
B. any fee for service payment that shall be made on behalf of the medicaid program for a mammogram of a medicaid recipient shall be consistent with and not exceed the usual and customary charge that reflects the reasonable fair market value of the cost of a mammogram.