1. A retailer may sell dairy products at a discount to an elderly consumer. The discount must not be given to any consumer who is less than 62 years of age.
2. The discount must not reduce the price of the dairy product below the minimum retail price, if any, established by the Director.
3. A retailer who offers the discount shall post a sign at the retailer’s retail store indicating the:
(a) Age of the consumers who may receive the discount;
(b) Type of identification needed to obtain the discount, if such identification is required by the retailer; and
(c) Amount of the discount.