N.Y. Gen. Bus. Law § 209-e

§ 209-e. Preservation of existing remedies; use of true name. Nothing\nin this article shall prevent, lessen, impeach, or avoid any remedy at\nlaw or in equity which any party aggrieved by any wrongful use of any\nsuch name or designation might have had if the foregoing provisions\nrelating to the registration of hotel or motel names had not been\nenacted; nor shall the same be retroactive; nor shall any person be\nprohibited from using his or her own true name in connection with the\noperation of any hotel or motel now in existence or hereafter\nconstructed.\n