N.Y. Gen. Bus. Law § 391-d

§ 391-d. Sale of matchbooks. All one piece matchbooks sold or\ndistributed within the state must have the striking area on the side\nother than the side which the matchbook opens. Any person in the\nordinary course of their business who violates the provisions of this\nact shall be subject to a fine of not more than two hundred and fifty\ndollars.\n