N.Y. Gen. Bus. Law § 538-a

§ 538-a. Enforcement. (a) The attorney general may bring a civil\naction against any person, firm, corporation, or other business entity,\nregardless of its form of organization, that violates this article to\nenjoin the violation and may recover the following:\n (1) a civil penalty of one thousand dollars per violation of this\narticle or, for a pattern or practice of such violations, up to three\nthousand dollars per violation; and/or\n (2) costs and reasonable attorneys' fees.\n (c) Nothing in this section shall in any way limit rights or remedies\nwhich are otherwise available under law to the attorney general or any\nother person authorized to bring an action under this section.\n