N.Y. Gen. Bus. Law § 882

§ 882. Violations and penalties.\n 1. The provisions of this article may be enforced by the director of a\nmunicipal consumer affairs office, or by the town attorney, city\ncorporation counsel or other lawful designee of a municipality or local\ngovernment, and all monies collected thereunder shall be retained by\nsuch municipality or local government.\n 2. Whenever a court has determined that a violation of this article\nhas occurred, the court may impose a civil penalty of not more than one\nhundred dollars for each violation, but in no event shall the total\npenalty exceed one thousand dollars. For a second or subsequent\nviolation in any twelve month period a penalty of not more than two\nhundred dollars shall be imposed for each violation, but in no event\nshall the total penalty exceed one thousand dollars for each day.\n a. Each item manufactured, imported, sold or offered for sale in\nviolation of this article shall constitute a violation.\n b. Each day a violation of this article is continued shall constitute\na separate violation.\n