N.Y. Pub. Health Law § 4666

§ 4666. Advertisements. No person, partnership, corporation, company,\ntrust or association, or any agent or employee thereof, shall publish or\ncause to be published, circulated, or disseminated any financial\nstatement, pamphlet, circular, form letter, advertisement, or other\nsales literature or advertising communication addressed or intended for\ndistribution to prospective residents of fee-for-service continuing care\nretirement communities that contains statements or illustrations that\nare untrue, deceptive, misleading, or omit material facts or omit any\nother information required by regulations appropriate to a\nfee-for-service continuing care retirement community.\n