It is unlawful and shall be deemed a Class C2 felony offense for any person, in connection with the offer or sale of any business opportunity in this state, directly or indirectly:
1. To employ any device, scheme or artifice to defraud;
2. To make any untrue statement of a material fact or to omit to state a material fact necessary in order to make the statements made, in the light of the circumstances under which they are made, not misleading; or 3. To engage in any act, practice or course of business which operates or would operate as a fraud or deceit upon any person.