If a dealer fails to comply with a cease and desist order issued pursuant to § 32-7A-4.3, the secretary may issue an order which:
(1) Imposes a monetary penalty on the dealer of five hundred dollars for each violation of the cease and desist order;
(2) Suspends dealer's license for not more than thirty days; or
(3) Revokes the dealer's license.
All monetary penalties collected pursuant to this section shall be deposited into the state motor vehicle fund.