(a) A project request submitted by an eligible participant must describe the advertising or other market-oriented promotional activities to be carried out by the department using matching funds.
(b) The department may not approve a project request submitted under this section unless the request includes:
(1) a specific description of the project and how assistance received under this chapter could be expended in implementing the request;
(2) a description of anticipated benefits to be achieved as a result of the marketing promotional program; and
(3) additional information as required by the department.