(a) A person violates this chapter if the person:
(1) engages in the business of an e-cigarette retailer without a permit; or
(2) is a person who is subject to a provision of this chapter or a rule adopted by the comptroller under this chapter and who violates the provision or rule.
(b) A person who violates this section shall pay to the state a penalty of not more than $2,000 for each violation.
(c) Each day on which a violation occurs is a separate violation.
(d) The attorney general shall bring suit to recover penalties under this section.
(e) A suit under this section may be brought in Travis County or another county having jurisdiction.