(a) The department shall develop and implement a health coverage program that complies with this chapter. The program must:
(1) educate the public about the importance and value of health coverage;
(2) promote personal responsibility for health care through the purchase of health coverage;
(3) assist small employers, individuals, and others seeking to purchase health coverage with technical information necessary to understand available health insurance coverage;
(4) promote and facilitate the development and availability of new health coverage options;
(5) increase public awareness of health coverage options available in this state; and
(6) provide information on health coverage options, including health savings accounts and compatible high deductible health benefit plans.
(b) The program must include a public awareness and education component.