(1) A person is not subject to an enforcement action for violating Section 13-77-103 if the person's generative artificial intelligence clearly and conspicuously discloses:
(a) at the outset of any interaction with an individual in connection with:
(i) a consumer transaction; or
(ii) the provision of regulated services; and
(b) throughout the interaction that it:
(i) is generative artificial intelligence;
(ii) is not human; or
(iii) is an artificial intelligence assistant.
(2) In accordance with Title 63G, Chapter 3, Utah Administrative Rulemaking Act, the division in consultation with the office, may make rules specifying forms and methods of disclosure that:
(a) satisfy the requirements of Subsection (1); or
(b) do not satisfy the requirements of Subsection (1).