As used in this part:
(1) "Athlete agent" means the same as that term is defined in Section 58-87-102.
(2) "Athletic entity" means an athletic association, athletic conference, or other group or organization with authority over intercollegiate athletics.
(3)
(a) "Institutional marketing associate" means a third-party entity that enters into a contract with, or acts on behalf of, an institution or intercollegiate athletics program.
(b) "Institutional marketing associate" does not include:
(i) an institution;
(ii) an athletic entity; or
(iii) a staff member, employee, officer, director, manager, or owner of an institution.
(4) "Intercollegiate athletics program" means an institution-sponsored athletic program or sporting activity in which a student athlete represents the student athlete's institution in competition against another institution.
(5) "Prohibited endorsement provision" means a provision that requires or permits the use of a student athlete's name, image, or likeness to promote:
(a) a tobacco product or electronic cigarette, as those terms are defined in Section 76-9-1101, including vaping;
(b) an alcoholic product, as that term is defined in Section 32B-1-102;
(c) a seller or dispenser of a controlled substance, including steroids, antibiotics, and marijuana;
(d) gambling or betting;
(e) a sexually oriented business, as that term is defined in Section 17-50-331; or
(f) a firearm that the student athlete cannot legally purchase.
(6)
(a) "Student athlete" means an individual who:
(i) is enrolled in an institution; and
(ii) participates as an athlete for the institution in an intercollegiate athletics program.
(b) "Student athlete" includes an agent or other representative of a student athlete.
(7) "Student athlete agreement" means a proposed or executed contract:
(a) between a student athlete and another party; and
(b) in which the student athlete and other party agree that the student athlete's name, image, or likeness may be used to promote a business, person, product, service, or individual in exchange for the student athlete receiving financial compensation or other benefits.
(8) "Third-party entity" means an individual or organization, other than an athletic entity, with authority over intercollegiate athletics.