(1) Insofar as is appropriate and practicable, when conducting any public outreach campaign on the dangers of fentanyl and other synthetic opioids, the department shall ensure that campaign materials are:
(a) Culturally appropriate;
(b) Accessible in other languages, as appropriate; and
(c) Accessible to the deaf and blind communities.
(2) When designing public outreach campaigns on the dangers of fentanyl and other synthetic opioids, the department shall consider using the phrase, "Not Even Once" where appropriate.