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Wis. Stat. § 452.136

Advertising by licensees

2017 a. 110; 2025 a. 69; s. 35.17 correction in (1m)

(1) FALSE ADVERTISING. A licensee may not advertise in a manner that is false, deceptive, or misleading.

(1m) ADVERTISING ENHANCED BY TECHNOLOGY. A licensee shall in all advertising disclose if the advertising has been altered or modified using technology, including artificial intelligence, to add, remove, or change elements of the property, that creates a false or misleading impression of the property.

Official source: Wisconsin State Legislature. Reproduced from public-domain Wisconsin statutes; confirm against the official source for the current text. Not legal advice.