The purposes of this chapter are:
(1) To encourage improvement in the professional competence of insurance intermediaries;
(2) To provide maximum freedom of marketing methods for insurance, consistent with the interests of the public in this state;
(3) To preserve and encourage competition at the consumer level;
(4) To limit the adverse effects of imperfect competition on the cost of insurance; and (5) To regulate insurance marketing practices in conformity with the general purposes of chs. 600 to 655.