material factor
Definitions from Case Law · United States Supreme Court
Definitions from Case Law
From 380 U.S. 374 - Federal Trade Commission v. Colgate-Palmolive Co. · 1965Most cited · 831 citing opinions
deceptive advertising
Section 5 of the FTC Act 'prohibits the intentional misrepresentation of any fact which would constitute a material factor in a purchaser's decision whether to buy'; the Commission's interpretation is that 'the misrepresentation of any fact so long as it materially induces a purchaser's decision to buy is a deception prohibited by § 5.
How often courts cite the case defining “material factor”
Court decisions citing the opinion that defined “material factor” — 825 in all, by decade. Counts are citations to the defining case as a whole, not verified uses of the term. The dip in the most recent years is a data-coverage gap, not a real trend — our corpus holds fewer opinions from the latest years.