material factor
Defined in 1 dictionary — Case Law
Definitions from Case Law
From 380 U.S. 374 - Federal Trade Commission v. Colgate-Palmolive Co. · 1965Most cited · 831 citing opinions
Section 5 of the FTC Act 'prohibits the intentional misrepresentation of any fact which would constitute a material factor in a purchaser's decision whether to buy'; the Commission's interpretation is that 'the misrepresentation of any fact so long as it materially induces a purchaser's decision to buy is a deception prohibited by § 5.