secondary meaning
Defined in 1 dictionary — Case Law
Definitions from Case Law
From 305 U.S. 111 - Kellogg Co. v. National Biscuit Co. · 1938Most cited · 1,659 citing opinions
To establish a trade name in the term 'shredded wheat' the plaintiff must show more than a subordinate meaning which applies to it. It must show that the primary significance of the term in the minds of the consuming public is not the product but the producer.