Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Booth is an unincorporated community in Autauga County, Alabama, United States. It lies along U.S. Route 82 northwest of the city of Prattville, the county seat of Autauga County. Its elevation is 282 feet (86 m), and it is located at about 32°30′0″N 86°34′15″W / 32.5°N 86.57083°W / 32.5; -86.57083 (32.4999957, -86.5708112). Although it is unincorporated, it has a post office, with the ZIP code of 36008. Booth is part of the Montgomery Metropolitan Statistical Area.